Self Promotion


Modelling isn’t just about what happens in front of the camera or on the catwalk. As a model you’re a self-employed person running a business, and there are a whole load of skills you need to survive and thrive in business. Firstly you need to be able to find yourself work. That means making good contacts, networking, marketing, and above all good written & spoken communications. You need to actively market yourself, which means maintaining a strong, varied and up-to-date portfolio showing the full range of everything you can do. But you have to get your portfolio seen, and that means getting on to the social networks maintaining profiles and modelling sites, and making sure the right people get to see them. Sitting back and waiting for people to come to you is never going to ensure success in a crowded market, so you have to be proactive, actively seeking out people you want to work with andbuilding professional relationships with them.

An agency can help by finding jobs for you that you wouldn’t be able to get by yourself. But equally you’ll be able to find work for yourself that the agency wouldn’t even be interested in looking for. It’s important to cast your net as widely as possible, so by all means seek agency representation but don’t expect that it’s the answer to everything. It’s also a matter of getting the right agency. There are of course charlatans, and lots of them. Some are after money, but some are much worse. The legitimate ones aren’t all good either – some of them charge you to join, which means they get their model directory/register paid for by wannabes who’ll end up as “filler”, just making up the numbers. The good ones generally don’t charge anything, but their entry requirements are strict. They tend to be specialists in one field or another; perhaps catwalk fashion models; or teenage models; or plus-size models; or glamour models. Don’t waste everyone’s time by applying to agencies where you’ll be unsuited to their specialism.